Here, expert graders draw on proprietary, state-of-the-art technologies and years of experience to examine each diamond, going beyond the technical 4Cs criteria to hand-select only the most beautiful to become De Beers Forevermark. A diamond will go through, at minimum, a seventeen-step process.
What does forevermark look for in the rough diamond?
De Beers Forevermark selects truly beautiful diamonds based on three key criteria that go beyond the 4Cs: – The rough diamond itself must be of superior quality even before it is cut and polished. … – The diamond’s cut must be precise enough to result in both outstanding symmetry and durability.
What is Forevermark diamond grading?
Diamond certification or a grading report is a document provided by expert gemologists who assess the quality of a diamond, including its cut, clarity, polish and dimensions. …
Where do Forevermark diamonds come from?
Forevermark diamonds come from mines in countries such as Botswana, Namibia, South Africa, Australia and Canada.
Does forevermark grade their own diamonds?
Forevermark uses their own grading system. While we generally recommend GIA certified diamonds only, in our opinion Forevermark has held itself to the same consistency and stringency the gold standard of independent laboratories does. Furthermore, I have had the opportunity to look at many of their diamonds.
Are Forevermark diamonds ethical?
A De Beers Forevermark diamond is a conflict-free diamond, handcrafted with care. … Ethical sourcing is at the heart of a De Beers Forevermark diamond. We examine the human rights standards, political climate and socio-economic profile of every community which might be a source of De Beers Forevermark diamonds.
What is the difference between De Beers and Forevermark?
The world’s second-largest diamond producer by volume, De Beers, has renamed its Forevermark jewellery brand to De Beers Forevermark as part of a wider marketing effort. We were spending our marketing budget promotion on two different names. … It didn’t make sense.”
Who owns Forevermark diamonds?
All diamonds that are GIA certified have gone through this test, but Forevermark goes beyond it. At the Forevermark Diamond Institute, the diamonds are tested against strict criteria, to ensure that only the most beautiful diamonds become Forevermark stones.
Is Gia reputable?
GIA Certification. The GIA (Gemological Institute of America) is the most well-respected and renowned diamond grading entity. They are incredibly consistent and provide the greatest peace of mind when purchasing any diamond.
What is Prima Diamond?
Prima Diamond, under Pranda Jewelry Public Company Limited, is specialized in manufacturing and distributing fine jewelry at an international level. … They have a high purchasing power and place an importance on the value of the diamond that increases with time.