Mary Frances Gerety (1916-1999) was the copywriter responsible for the “A Diamond is Forever” slogan created for De Beers Consolidated Mines, Ltd. This famous slogan is still used today in advertising pertaining to diamonds.
Where did the saying diamonds are forever come from?
Origin of “A Diamond is Forever”
The origin of this phrase lies in this marketing tagline coined by a copywriter Frances Gerety at a marketing agency in Philadelphia in 1947. De Beers, a brand, used this tagline to boost its sale of the diamonds after the Great Depression.
Is it true that diamonds are forever?
Diamonds do not last forever. Diamonds degrade to graphite, because graphite is a lower-energy configuration under typical conditions. … In diamond, each carbon atom is bonded to four neighboring carbon atoms in a closely-packed three-dimensional grid.
Which product tagline is a diamond forever?
Forevermark revives iconic slogan ‘A Diamond is Forever’ in new campaign, Marketing & Advertising News, ET BrandEquity.
What is Zales slogan?
Zales motto “The Diamond Store” has to be the best in the business.
Why did diamonds get popular?
In the 1930s, when demand for diamond rings declined in the U.S. during hard economic times, the De Beers Company began a marketing campaign using photographs of glamorous movie stars swathed in diamonds. Within three years, the sales of diamonds had increased by 50 percent.
Are diamonds actually worthless?
Diamonds are intrinsically worthless: Former De Beers chairman (and billionaire) Nicky Oppenheimer once succinctly explained, “diamonds are intrinsically worthless.” Diamonds aren’t forever: They actually decay, faster than most rocks.
How long will diamond last?
Originally Answered: How long do diamonds last? An average cut diamond is roughly 3–4 billion years old. Nothing lasts forever, over time it will degrade and decay due to entropy and turn into graphite but it will take billions of years more. In human timescale terms it will effectively last forever.