Question: When was the line A Diamond is Forever First used as a slogan in advertising?

When was the line “A Diamond Is Forever” first used as a slogan in advertising? This simple slogan was launched in 1947, and is still in use today. The De Beers Diamond Company has used this unforgettable slogan in what is definitely one of the longest running ad campaigns of all time.

Who invented the phrase A diamond is forever?

Mary Frances Gerety (1916-1999) was the copywriter responsible for the “A Diamond is Forever” slogan created for De Beers Consolidated Mines, Ltd. This famous slogan is still used today in advertising pertaining to diamonds.

When was the Diamond is Forever campaign?

In 1948, an N.W. Ayer copywriter named Frances Gerety, had a flash of inspiration and came up with the slogan “A Diamond is Forever.” It’s a fitting slogan, because it reminds people that it is a memorial to love, and as such, must stay forever in the family, never to be sold (see below).

What company has the slogan A Diamond is Forever?

That all changed when the jewelry retailer De Beers and the shrewd creatives at N.W. Ayer & Son unveiled the brilliant “A Diamond Is Forever” campaign. The tagline forever changed public attitudes about diamonds being reserved only for the rich.

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Who came up with the slogan diamonds are a girl’s best friend?

“Diamonds Are a Girl’s Best Friend” is a jazz song introduced by Carol Channing in the original Broadway production of Gentlemen Prefer Blondes (1949), with music by Jule Styne and lyrics by Leo Robin.

Marilyn Monroe version.

“Diamonds Are a Girl’s Best Friend”
Released 1953
Songwriter(s) Leo Robin
Composer(s) Jule Styne

What does the slogan A diamond is forever mean?

The phrase “a diamond is forever” means the strength and resilience of a diamond that lasts forever. … A few people use their lifetime savings to express their love with diamonds. In other words, a diamond is a symbol of an everlasting relationship.

What slogan linked the concept of diamonds and eternal love Why was this slogan developed?

In 1947, a copywriter named Frances Gerety at N.W. Ayer would coin the phrase “A diamond is forever” for De Beers, driving home the idea that a diamond was a promise of eternal love. Her slogan implied that a diamond was more than just an object — it was the very embodiment of love and domestic harmony.