The De Beers Company first created the saying “A Diamond Is Forever.” In the late nineteen forties, De Beers hired an advertising agency to help increase its sale of diamonds. The agency N.W. Ayer developed an extremely successful campaign linking diamonds and romantic love.
Who first said diamonds are forever?
Peggy Olson, that emblem of the pioneering ad woman in a man’s world on the television show “Mad Men,” would have been all of 8 years old on the night in 1947 when the real-life copywriter Frances Gerety coined the phrase “A Diamond Is Forever.”
Where did the phrase diamonds Are Forever come from?
Origin of “A Diamond is Forever”
The origin of this phrase lies in this marketing tagline coined by a copywriter Frances Gerety at a marketing agency in Philadelphia in 1947. De Beers, a brand, used this tagline to boost its sale of the diamonds after the Great Depression.
Is it true that diamonds are forever?
Diamonds do not last forever. Diamonds degrade to graphite, because graphite is a lower-energy configuration under typical conditions. … In diamond, each carbon atom is bonded to four neighboring carbon atoms in a closely-packed three-dimensional grid.
What famous movie franchise has a movie inspired by the De Beers slogan?
‘ ” The same year, eight out of 10 American brides got a diamond. That number has stayed relatively consistent ever since. Through the years, Gerety’s slogan has remained a constant as the copy and art have evolved to keep up with the times.
What is Zales slogan?
Zales motto “The Diamond Store” has to be the best in the business.
In 1947, a copywriter named Frances Gerety at N.W. Ayer would coin the phrase “A diamond is forever” for De Beers, driving home the idea that a diamond was a promise of eternal love. Her slogan implied that a diamond was more than just an object — it was the very embodiment of love and domestic harmony.
What does the saying diamonds are forever mean?
People are willing to pay high prices for diamond jewelry. … The campaign invented the slogan “A Diamond Is Forever,” meaning that a diamond is a never-ending sign of love. It also meant that a diamond would always keep its value. The company continues to use the slogan in its advertising more than fifty years later.
Why is diamond considered forever How do you relate it to any relationship?
Diamonds are timeless. The sparkle does not dwindle with age and even though trends come and go, the beauty of a diamond never fades. Since most people in love want their love to stay forever, the diamond is a sure way to pass the message of eternal love.
What is the meaning of a diamond?
Traditionally seen as a symbol of faithfulness, love, purity, innocence and relationships filled with love, diamonds have been regarded over the centuries as a love-bearing crystal which are ‘dependable in its virtues when received as a gift’ – so it is no surprise that diamonds are used in our engagement rings and …
Are diamonds worthless?
Diamonds, along with many other materials, do not have an intrinsic value, but this does not mean they are worthless, that statement is untrue for both jewelry diamonds and industrial diamonds. For gem-quality diamonds that you put in rings, the value comes from the value we assign to them as a society.
How long does a diamond decay?
So Does A Diamond Actually Last Forever? The short answer is “yes”. On timescales that humans are familiar with, a diamond will last practically forever. Diamonds are an allotrope of carbon and their atoms are aligned in a cubic lattice which is called a diamond cubic.
Who came up with the slogan Diamonds are a girl’s best friend?
“Diamonds Are a Girl’s Best Friend” is a jazz song introduced by Carol Channing in the original Broadway production of Gentlemen Prefer Blondes (1949), with music by Jule Styne and lyrics by Leo Robin.
Marilyn Monroe version.
|“Diamonds Are a Girl’s Best Friend”|
Who invented slogan?
Company Slogan Length Slider:
23 companies have 8 words in their slogan. Danaher Corp.: Invent.
Why Diamond is timeless?
Over three billion years old, and nearly as old as the earth itself, a diamond is indestructible and a diamond quite literally is Forever. … The eternity of a diamond reflects the eternity of love and a diamond is the ultimate symbol of enduring and everlasting love.