Mary Frances Gerety (1916-1999) was the copywriter responsible for the “A Diamond is Forever” slogan created for De Beers Consolidated Mines, Ltd. This famous slogan is still used today in advertising pertaining to diamonds.
Where did diamonds Are Forever come from?
Origin of “A Diamond is Forever”
The origin of this phrase lies in this marketing tagline coined by a copywriter Frances Gerety at a marketing agency in Philadelphia in 1947. De Beers, a brand, used this tagline to boost its sale of the diamonds after the Great Depression.
What company uses the slogan diamonds Are Forever?
That all changed when the jewelry retailer De Beers and the shrewd creatives at N.W. Ayer & Son unveiled the brilliant “A Diamond Is Forever” campaign. The tagline forever changed public attitudes about diamonds being reserved only for the rich.
Who started the diamond craze?
In 1477, Archduke Maximillian of Austria commissioned the very first diamond engagement ring on record for his betrothed, Mary of Burgundy. This sparked a trend for diamond rings among European aristocracy and nobility.
Why is diamond considered forever?
Over three billion years old, and nearly as old as the earth itself, a diamond is indestructible and a diamond quite literally is Forever. … The eternity of a diamond reflects the eternity of love and a diamond is the ultimate symbol of enduring and everlasting love.
What happened to Blofeld in Diamonds Are Forever?
A sticky end in the mud bath
On this day in 1971, shooting began on the Diamonds Are Forever pre-credits sequence in which Bond (Sean Connery) kills the fake Blofeld (Charles Gray) in a mudbath. The mud was actually made from mashed potatoes.
Why did Sean Connery leave James Bond?
Connery quit the franchise for a myriad of expressed reasons, including getting “really fed up with the space stuff and special effects. I just found it getting more and more influential in the movies,” Connery told the BBC in 2005.
Who first marketed diamonds?
Even though the Archduke was the first to propose with a diamond ring, he was by no means a trendsetter. In fact, diamond engagement rings didn’t become popular until 1947 when De Beers, the British company that mined diamonds in South Africa, launched an advertising campaign.
How else could 2 months salary last forever?
We then hear the narrator say, and see the words on the screen, “How else could two months’ salary last forever? A diamond is forever.
How did De Beers so successfully convince the public that diamonds are rare?
De Beers chose N.W. Ayer because of their ideas on conducting extensive research on social attitudes about diamonds, and then strategically changing them to appeal to a wider audience. … And because diamonds weren’t worth much inherently, they also had to keep people from ever reselling them.
Who decided diamonds are valuable?
Diamond, although discovered first in India in 4th century BC, became a very valuable commodity in the 1800s when European women started wearing it at all important social events. The discovery of diamonds in South Africa in 1870s played a very important role in shaping the diamonds as we see them today.
Where was the first diamond found?
The earliest diamonds were found in India in 4th century BC, although the youngest of these deposits were formed 900 million years ago. A majority of these early stones were transported along the network of trade routes that connected India and China, commonly known as the Silk Road.
Who owns De Beers?
Diamonds are intrinsically worthless: Former De Beers chairman (and billionaire) Nicky Oppenheimer once succinctly explained, “diamonds are intrinsically worthless.” Diamonds aren’t forever: They actually decay, faster than most rocks.
Do diamonds rust?
At about 763° Celsius (1,405° Fahrenheit), however, diamonds oxidize. … Oxygen is a major part of our atmosphere, and substances oxidize all around us, all the time. Rust, for instance, is an example of the oxidation of iron.
Do diamonds decompose?
Diamonds do not last forever. Diamonds degrade to graphite, because graphite is a lower-energy configuration under typical conditions. … Diamond is therefore a metastable state. As is always the case in chemistry, energy must be inputted to break chemical bonds and allow new bonds to form.